We’ll understand the economics of running an IPL franchise in 2 years: Keshav Bansal

At 24, Keshav Bansal, director of Intex Technologies, is not just the youngest owner of an Indian Premier League (IPL) team, but perhaps younger than most players in the team he commands. The owner of Gujarat Lions, making its debut in the 2016 season starting 9 April, has been faced with a question multiple times: Why buy a team that will play the league only for two years?

While Bansal admitted at a session of the Federation of Indian Chambers of Commerce and Industry in Mumbai last week that profit does not look possible, he said this was one way to increase faith in a brand as opposed to the traditional method of sponsorships. "We have done our homework," he told the audience.

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