TVS TYRES associates itself as a Principal Sponsor of Gujarat Lions Team for IPL Season 9


Chennai, 06 April 2016: Continuing its strong connect with sports, TVS TYRES, one of the largest manufacturers and exporters of Two & Three wheeler tyres and Off-Road Tyres in India, is the proud Principal Sponsor of the GUJARAT LIONS Franchise for the 9th season of the Indian Premier League (IPL). Adding to the brand’s prestigious list of previous associations with sporting events like Pro Kabaddi League, Hockey India League among others, TVS Tyres marks its first association with the Indian Premier League; one of the most sought-after and awaited sport tournaments in the country. GUJARAT LIONS, the newest inclusion in the IPL family is the team representing Rajkot city under the captaincy of the ace batsman, Suresh Raina. As a part of this engagement, all the players’ jerseys will carry the brand ‘TVS TYRES’ along with similar branding on their training kits.

Commenting on the association, Mr. P. Vijayaraghavan, Director, TVS Srichakra Ltd. said, “We are happy to partner with Gujarat Lions, which has emerged as one of the franchises to look forward to for the upcoming IPL season. This association is an exciting platform to reach out to our customers and we are confident of elevating our brand recall to a much larger audience. We wish Gujarat Lions all the luck and look forward to an exciting season of the league.”

It is a delight to have a powerful brand like TVS TYRES as the proud partner of Gujarat Lions. As both TVS TYRES and Intex have been associated with sports for brand recognition and engagement, the partnership will have fruitful outcome. We are very much thrilled about the partnership and are sure that it will help both brands reach every nook and corner of the country with the IPL,” said Mr. Keshav Bansal, Owner, Gujarat Lions & Director, Intex Technologies.

The Gujarat Lions squad includes cricketers like Brendon McCullum, Aaron Finch, Dwayne Smith, Ravindra Jadeja, Dwayne Bravo, Dinesh Karthik, Dale Steyn, Andrew Tye, Amit Mishra, Umesh Sharma and others. Gujarat Lions will play a total of 14 matches; out of which 7 matches will be played

at two of their home venues, Rajkot and Kanpur. Additionally 1 Spectator stand at Rajkot/Kanpur will bear the name TVS TYRES Stand’.

Post the launch of new identity, TVS TYRES has associated with sporting events like Pro Kabaddi League, and Cricket All Stars Series etc. and this latest association with Gujarat Lions is the brand’s ongoing engagement with sporting events to enhance brand visibility.

Note to the editor: Please note that TVS TYRES is the brand under which TVS Srichakra markets its tyre products. Hence, we request you to kindly quote the brand as TVS TYRES (in capital letters) as mentioned in all our press communications. Kindly, request you to please refrain from using only TVS as is it an incorrect way of quoting the brand and the company.

About TVS Srichakra: TVS Srichakra Ltd, is the leading manufacturer of Two & Three Wheeler tyres and Off-Road tyres and is part of the TVS Group, which is the largest Auto Ancillary Group in India, with a turnover of over USD 8 Billion. Incorporated in 1982 the company manufactures and markets its products under the ‘TVS TYRES’ and ‘EUROGRIP’ brands. The company rolls out around 2.3 million tyres every month out of its two units located in Madurai (Tamil Nadu) and Pantnagar (Uttarakhand). The company enjoys the highest market share amongst Two Wheeler manufacturers in India and has a vast nationwide distribution and dealership network to cater to the After Market demand. Apart from two wheeler and three wheeler tyres, the company also produces a wide range of Off-Road tyres like Industrial Pneumatic tyres, Skid Steer & Multi Purpose tyres, Farm & Implement tyres, Motorgrader & Agricultural tyres. TVS Srichakra Limited exports to more than 70 countries across the world.

For more information on Gujarat Lions please visit:


Gujarat Lions

Mr. Keshav Bansal









Keshav Bansal


About Intex Technologies

Courage against all odds. A readiness to take any challenge on. And an energy that will make every fan roar with us! That’s the spirit of the Gujarat Lions, and of Intex Technologies.

Intex was founded over 20 years ago, in 1996, and has built a legacy of innovation through products that are the epitome of style and substance. This includes mobile phones, multimedia speakers, LED TVs, washing machines, mobile accessories and wearable devices. Today, it is a matter of great pride that Intex is the No. 1 Indian mobile handset and multimedia speaker brand. Intex Technologies is well entrenched in the country’s geography via a network comprising 1100+ distributors and 80,000+ dealers, besides a presence in organized retail chains and e-commerce sites. Intex Technologies’ 1100+ service centers across India cater to even the remotest consumer of the country.

Intex has been associated with sports and cricket for a long time. With the acquisition of this team, Intex is now an integral part of the biggest sports carnival in India. The team has been named Gujarat Lions, drawing on the deep sense of pride in our roots and all that symbolises the lion-hearted, go-getting, swashbuckling spirit of Gujarat. If there’s a ‘can-do’ spirit anywhere, it’s right here.

For further information, please contact:

Varun Soni

Intex Technologies