Intex brings on board Publicis to handle Gujarat Lions’ creative duties

Mobile handset brand Intex Technologies has appointed Publicis to build the brand identity of Gujarat Lions, as it forays into Indian Premier League. Intex bid successfully for the Rajkot Franchise earlier this year and christened its new team Gujarat Lions. Commenting on the development, Keshav Bansal, owner, Gujarat Lions and director, Intex Technologies, said, "We are pleased to appoint Publicis as our creative partner for Gujarat Lions. This is indeed an exciting and rare opportunity to build a new team identity quickly to compete with the more established teams in IPL." "Integrating Gujarat Lions with our parent brand, Intex will help in cross-leveraging the strengths and create a strong brand recall amongst consumers," he added. Read more at: http://brandequity.economictimes.indiatimes.com/news/advertising/intex-brings-on-board-publicis-to-handle-gujarat-lions-creative-duties/51085997